Cases in e-commerce / Jeffrey F. Rayport and Bernard J. Jaworski

Includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy.

Management : Meeting and exceeding customer expectations / Warren R. Plunkett…

ครั้งที่จัดทำ

8

ISBN/ISSN

9780324227154

ลักษณะวัสดุ

xxvi, 742 p. : ill. ; 25 cm

ชื่อชุด

-

เลขหมู่

658.812 P737M

Basic marketing : A global-managerial approach / E. Jerome McCarthy and Willi…

ครั้งที่จัดทำ

11

ISBN/ISSN

9780256105094

ลักษณะวัสดุ

1 vol. (various pages) : col. ill. ; 26 cm

ชื่อชุด

-

เลขหมู่

658.8 M113B

Marketing management (11th ed.) / Philip Kotler

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape

Marketing management (13th ed.) / Philip Kotler and Kevin Lane Keller

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning

World-class negotiating : Dealmaking in the global marketplace / Donald W. He…

ครั้งที่จัดทำ

1

ISBN/ISSN

9780471513223

ลักษณะวัสดุ

xviii, 270 p. ; 24 cm

ชื่อชุด

-

เลขหมู่

658.8 H495W

Do your own market research / Paul N. Hague and Peter Jackson

ครั้งที่จัดทำ

2

ISBN/ISSN

9780749417796

ลักษณะวัสดุ

160 p. : ill., forms ; 22 cm

ชื่อชุด

-

เลขหมู่

658.8 H141D

Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Wolo…

ครั้งที่จัดทำ

1

ISBN/ISSN

9780078303975

ลักษณะวัสดุ

xxviii, 772 p. : col. ill. ; 28 cm

ชื่อชุด

-

เลขหมู่

658.8 F222M

HBR's 10 Must Reads on Change Management, Vol. 2 (with Bonus Article "Acceler…

Lead change amid constant turbulence and disruption. Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Change Management (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you successfully transform your organization. With insights from leading experts including John Kotter, Tim Brown, an…

Inventory control / Stephen F. Love

ครั้งที่จัดทำ

1

ISBN/ISSN

0070387826

ลักษณะวัสดุ

x, 273 p. ; 24 cm

ชื่อชุด

-

เลขหมู่

658.787 L897I