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The Rise and Fall of Strategic Planning / Henry Mintzberg

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In this definitive and revealing history, Henry Mintzberg unmasks the process that has mesmerized so many organisations since 1965: strategic planning. One of the original management thinkers, Mintzberg concludes that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and dramatically. Mintzberg traces the origin and history of strategic planning through its prominence and subsequent fall. He argues that we must reconcieve the process by which strategies are created by emphasizing informal learning and personal vision. Mintzberg proposes new definitions of planning and strategy, and examines in unusual ways the various models of strategic planning and the evidence of why they failed. Reviewing the so-called 'pitfalls' of planning, he shows how the process itself can destroy commitment, narrow a company's vision, discourage change and breed an atmosphere of politics.

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สภานภาพ

Detail Information

ชื่อชุด

-

เลขหมู่

658.4012 M665R

ผู้จัดทำ

New York : Free Press., 1994

ลักษณะวัสดุ

xix, 458 p. ; 24 cm

ภาษา

English

ISBN/ISSN

0029216052

หมวดหมู่

NONE

Content Type

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Media Type

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Carrier Type

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ครั้งที่จัดทำ

1

หัวเรื่อง

Strategic planning.

ชื่อเรื่องเพิ่ม

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Statement of Responsibility

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Other version/related

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