Textbook ห้องสมุดทั่วไป

Strategic management / Gregory G. Dess and Alex Miller

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This work, complete with cases, features coverage of core concepts in strategic management. It offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as full-chapter coverage of global strategic management. Theory and concepts are brought to life through numerous current examples drawn from a wide variety of organizations. The book's collection of 36 cases includes a mix of original author-written cases and additional classic and contemporary cases based on a variety of industries and organization types. Drawing on a broad range of academic research, it stresses strategic management as a set of skills and a way of thinking that must be developed by all managers

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สภานภาพ

Detail Information

ชื่อชุด

-

เลขหมู่

658.4012 D475S

ผู้จัดทำ

New York : McGraw-Hill., 1993

ลักษณะวัสดุ

xix, 924 p. : ill. ; 24 cm

ภาษา

English

ISBN/ISSN

9780070165694

หมวดหมู่

NONE

Content Type

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Media Type

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Carrier Type

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ครั้งที่จัดทำ

1

หัวเรื่อง

Strategic planning
Strategic planning -- Case studies
Business Management
Case studies
Strategic management

ชื่อเรื่องเพิ่ม

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Statement of Responsibility

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Other version/related

เอกสารดิจิทัล

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