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The innovator's dilemma : The revolutionary book that will change the way you do business / Clayton M. Christensen

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In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers; When to invest in developing lower-performance products that promise lower margins; When to pursue small markets at the expense of seemingly larger and more lucrative ones. - Publisher

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สภานภาพ

Detail Information

ชื่อชุด

-

เลขหมู่

658 C554I

ผู้จัดทำ

New York : Collins Business Essentials., 2006

ลักษณะวัสดุ

xxxii, 286 p. : ill. ; 21 cm

ภาษา

English

ISBN/ISSN

9780060521998

หมวดหมู่

NONE

Content Type

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Media Type

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Carrier Type

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ครั้งที่จัดทำ

1

หัวเรื่อง

Success in business.
Industrial management
Technological innovations
Creative ability in business
Customer services
Staff professional collection
Affaires

ชื่อเรื่องเพิ่ม

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Statement of Responsibility

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Other version/related

เอกสารดิจิทัล

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