This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape
Lead change amid constant turbulence and disruption. Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Change Management (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you successfully transform your organization. With insights from leading experts including John Kotter, Tim Brown, an…
Textbook on the communications aspect of management and personnel management functions in the organization - includes information theory and models, and covers group discussion, interviewing, report writing, leadership, behavioural aspects, etc. Flow charts and references
Detailing the Red Arrows' approach to teamwork, this book shows how the same team-building and team development programmes can be applied with successful results in the workplace.