This soft-cover business communication text -- an abridged version of College English and Communication, 7e -- retains that text's strong features but lacks the heavy emphasis on grammar and mechanics. Instead, College Communication focuses on the development of effective listening, speaking, and writing skills. Emphasis is on the global, ethical, technological, and customer service aspects of …
Featuring integrated readings and many activities, this book provides an introduction to argumentation. It combines coverage of the principles of classical argument, with a focus on the various community contexts - historical and contemporary - that influence arguments.
Contains 40 color plates of John Young's finest work along with black-and -white illustrations featuring aircraft from the First World War to modern jets