Management : Meeting and exceeding customer expectations / Warren R. Plunkett…

ครั้งที่จัดทำ

8

ISBN/ISSN

9780324227154

ลักษณะวัสดุ

xxvi, 742 p. : ill. ; 25 cm

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-

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658.812 P737M

Basic marketing : A global-managerial approach / E. Jerome McCarthy and Willi…

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11

ISBN/ISSN

9780256105094

ลักษณะวัสดุ

1 vol. (various pages) : col. ill. ; 26 cm

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-

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658.8 M113B

Marketing management (11th ed.) / Philip Kotler

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape

Why nations fail : the origins of power, prosperity and poverty / Daron Acemo…

Includes bibliographical references and index

World-class negotiating : Dealmaking in the global marketplace / Donald W. He…

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1

ISBN/ISSN

9780471513223

ลักษณะวัสดุ

xviii, 270 p. ; 24 cm

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-

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658.8 H495W

Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Wolo…

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1

ISBN/ISSN

9780078303975

ลักษณะวัสดุ

xxviii, 772 p. : col. ill. ; 28 cm

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-

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658.8 F222M

HBR's 10 Must Reads on Change Management, Vol. 2 (with Bonus Article "Acceler…

Lead change amid constant turbulence and disruption. Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Change Management (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you successfully transform your organization. With insights from leading experts including John Kotter, Tim Brown, an…

China's Blue Economy : evolution and geostrategic implications / Kathleen A. …

"The USA and China are each actively pursuing development of a Blue Economy to promote greater marine, maritime, and naval capabilities through more sustainable and environmentally friendly means. This book examines China's approach to developing a Blue Economy, compares China's efforts to developments in the United States, analyses prospects, cooperation, and competition, and outlines strategi…

Six sigma for everyone / George Eckes

A practical, straightforward guide to Six Sigma for employees in organizations contemplating or implementing Six Sigma From noted Six Sigma consultant and author George Eckes, Six Sigma for Everyone explains the underpinnings of the revolutionary quality assurance methodology, offers in-depth examples, and outlines the impact and desired end result of implementation. Whereas, most Six Sigma boo…

Quality planning and analysis : from product development through use / J. M. …

ครั้งที่จัดทำ

2

ISBN/ISSN

0070331782

ลักษณะวัสดุ

xvii, 629 p. : ill. ; 24 cm

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-

เลขหมู่

658.562 J96Q