USA. Textbook on management and management techniques - covers basic theoretical concepts of business organization, decision making processes, planning and control, scientific management, managerial leadership and motivation, human relations, operational management, organizational growth and management development, etc. References
This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations.
"How can you and your company stay ahead in a world out of balance? How can you prepare for the opportunities and threats that come along with burgeoning populations in unfamiliar markets, rising anti-corporate activism, emerging oil and water shortages, and constantly changing consumer needs? The answer, according to Paul Laudicina, is foresight and flexibility. He has identified the crucial k…