This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Focusing on managing for quality, this text features the real-world problems that confront managers, designers, engineers, marketers, operations personnel, users, and others involved in the quality function
This introduction to total quality management (TQM) provides a diverse set of case studies that illustrate the practical worth of this management programme. Exercises are used to enable readers to test and further develop their own understanding and consequent use of TQM in the workplace.
This book presents state-of-the-art perspectives on the blue economy. It applies important geographical and sustainability transitions perspectives, and underscores how blue economy dynamics are situated in regional contexts and shaped by the people who live there. The book highlights the blue economy concept as a potential driver of regionally sensitive, ecologically embedded and community foc…
A practical, straightforward guide to Six Sigma for employees in organizations contemplating or implementing Six Sigma From noted Six Sigma consultant and author George Eckes, Six Sigma for Everyone explains the underpinnings of the revolutionary quality assurance methodology, offers in-depth examples, and outlines the impact and desired end result of implementation. Whereas, most Six Sigma boo…