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Found 2 from your keywords: subject="Advertising"
Public communication campaigns / Ronald E. Rice and Charles K. Atkin
A textbook or reader for courses in communication, journalism, public relations, advertising, mass media, and public health at the graduate or undergraduate level. Selections on political campaigns have been dropped from the first (1981) and second (no date noted) editions because of their increasing
- ครั้งที่จัดทำ
- 3
- ISBN/ISSN
- 9780761922063
- ลักษณะวัสดุ
- xi, 428 p. ; 23 cm
- ชื่อชุด
- -
- เลขหมู่
- 659 R497P
Cases in e-commerce / Jeffrey F. Rayport and Bernard J. Jaworski
Includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy.
- ครั้งที่จัดทำ
- 1
- ISBN/ISSN
- 9780072500950
- ลักษณะวัสดุ
- xix, 631 p. : ill. ; 26 cm
- ชื่อชุด
- -
- เลขหมู่
- 658.84 R263C
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