Battleground : ten conflicts that explain the new Middle East / Christopher P…

"The essential guide to geopolitics in the modern Middle East The Middle East is in crisis. The shocking events of the war in Gaza have rocked the entire region. More than a decade ago, the Arab Spring had raised hopes of a new beginning but instead ushered in a series of civil wars, coups, and even harsher autocracies. Tensions were exacerbated by the meddling of outsiders, as regional and glo…

Cases in e-commerce / Jeffrey F. Rayport and Bernard J. Jaworski

Includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy.

Marketing management (11th ed.) / Philip Kotler

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape

Beyond TQM / Robert Louis Flood

This introduction to total quality management (TQM) provides a diverse set of case studies that illustrate the practical worth of this management programme. Exercises are used to enable readers to test and further develop their own understanding and consequent use of TQM in the workplace.

Optimization in action / L. C. W. Dixon

ครั้งที่จัดทำ

1

ISBN/ISSN

0122185501

ลักษณะวัสดุ

xi, 622 p. : ill. ; 24 cm

ชื่อชุด

-

เลขหมู่

658.5 D621O

Economics and operational research / M. H. Beilby

ครั้งที่จัดทำ

1

ISBN/ISSN

0120857502

ลักษณะวัสดุ

x, 174 p. ; 22 cm

ชื่อชุด

-

เลขหมู่

658.5 B422E

Organizational change through effective leadership / Robert H. Guest, Paul He…

Management development guide on a case study of organization development through effective leadership in the USA - examines human relationships in business organizations, especially regarding the role of managers with respect to motivations and attitudes towards change, etc. Bibliography pp. 177 to 183

Rational analysis for a problematic world : Problem structuring methods for c…

The purpose of this text is to provide business students with an introduction to a range of methods for structuring decisions and problems, rather than solving them. All methods discussed are illustrated with case histories, which describe the sequence of events by which the method is applied

Introduction to management science / Thomas M. Cook and Robert A. Russell

ครั้งที่จัดทำ

4

ISBN/ISSN

0134863178

ลักษณะวัสดุ

xv, 815 p. : ill. ; 24 cm

ชื่อชุด

-

เลขหมู่

658.4034 C771I

At the Water's Edge : Defending against the Modern Amphibious Assault / Theod…

ครั้งที่จัดทำ

1

ISBN/ISSN

1557503087

ลักษณะวัสดุ

xvi, 266 p. : ill ; 24 cm.

ชื่อชุด

-

เลขหมู่

355.46 G258A 1996