Marketing management (11th ed.) / Philip Kotler

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape

Strategic management : Concepts and cases (13th ed.) / Arthur A. Thompson and…

ครั้งที่จัดทำ

13

ISBN/ISSN

9780071236133

ลักษณะวัสดุ

1 vol. (various pages) : col. ill. ; 25 cm

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-

เลขหมู่

658.4 T468S

Strategic thinking : Leadership and the management of change / John Hendry, G…

"The contributions in this volume deal with the essence of strategic management." "Three research trends are discussed: strategic change, characterized by in-depth longitudinal studies of changing organizations; research into leadership and top teams; and strategic thinking, the cognitive processes through which organizations and environments are understood and strategies developed." "The focus…

Strategic management / Gregory G. Dess and Alex Miller

This work, complete with cases, features coverage of core concepts in strategic management. It offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as full-chapter coverage of global strategic management. Theory and concepts are brought to life through numerous current examples drawn from a wide variety of organizations. The book's collection of …

Strategic management in action / Mary K. Coulter

For undergraduate and graduate courses in strategic management, this book clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas and unique strategies of real managers and organizations in action

Forging nonprofit alliances : a comprehensive guide to enhancing your mission…

"In Forging Nonprofit Alliances, Jane Arsenault draws on her years of experience helping nonprofits join forces to show how nonprofits can use consolidation as a strategic tool to enhance rather than undermine mission. By forging alliances, nonprofits of all sizes can ensure the survival of key programs that may be threatened by shifts in funding and can attain necessary resources to pursue new…

BUSINESS MODELS AND STRATEGIC MANAGEMENT : A New Integration.

ครั้งที่จัดทำ

-

ISBN/ISSN

9781606494011

ลักษณะวัสดุ

168 p.

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-

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658.4012 N48B

Strategy Safari : A Guided tour through the wilds of Strategic management.

ครั้งที่จัดทำ

-

ISBN/ISSN

0684847434.

ลักษณะวัสดุ

-

ชื่อชุด

-

เลขหมู่

658.4012 M667S

Contemporary Strategy Analysis.

ครั้งที่จัดทำ

3rd ed.

ISBN/ISSN

0631207805

ลักษณะวัสดุ

viii, 461 p.

ชื่อชุด

-

เลขหมู่

658.4012 G761C (ห้องสมุดยุทธศาสตร์)